AI-Powered Responsible Gambling
Prevent gambling harm
before it happens
Combining behavioral analytics with cognitive health monitoring to transform responsible gambling from reactive enforcement to proactive protection
$153B
projected online gambling market by 2030
2.8%
of UK gamblers face severe consequences annually
30 - 60 s
cognitive health checks during gameplay
The Problem
Current tools are failing
to prevent real harm
92%
of current tools are reactive, not proactive
Low
voluntary engagement with RG tools
Weak
effect sizes in behavioral interventions
Zero
cognitive state monitoring in existing systems
Reactive, Not Proactive
Self-exclusion and deposit limits only trigger after thresholds are breached — when harm has already occurred
Generic, Not Personalized
One-size-fits-all approaches fail to adapt to individual psychological states, stress levels, or cognitive patterns.
Missing Cognitive Layer
Conventional systems monitor behavior but ignore the cognitive and emotional states that drive risky decisions.
The online gambling market is projected to reach $153.57B by 2030
Yet traditional responsible gambling tools remain shallow, generic, and reactive — unable to address the cognitive and emotional factors that drive gambling harm.
Our Innovation
Dual-lens AI detection
Behavior + Cognition
The first platform to combine real-time behavioral analytics with continuous cognitive health monitoring
Dynamic Cognitive Baseline
Builds personalized cognitive baselines for each user, detecting subtle deviations in reaction time and impulse control relative to their own norm — not generic population thresholds.
Behavioral-Cognitive Fusion
Unifies gambling behavior patterns with cognitive health metrics to create comprehensive risk trajectories that predict escalation before it happens.
Adaptive Interventions
Delivers gamified, 30-60 second micro-tasks that restore cognitive control without disrupting engagement — increasing effectiveness while reducing friction
How it Works
Four core modules
working in harmony
Behavioral Detection
Continuous monitoring of betting patterns, session duration, wager frequency, and volatility using advanced ML algorithms
Cognitive Health Engine
Embedded micro-tasks measuring reaction time, memory, and inhibitory control to build dynamic cognitive baselines
Intervention Layer
Adaptive prompts, micro brain games, and breathing exercises tailored to individual psychological profiles
Operator Dashboard
Real-time risk scores, predictive analytics, compliance logs, and transparent audit trails
About Us
Pioneering responsible
cognitive wellness
Our Vision
We envision transforming responsible gambling from reactive compliance into proactive cognitive health empowerment. Our goal is to establish the UK as the global hub for AI-driven responsible gambling innovation, leveraging robust regulatory frameworks and ethical AI leadership to set worldwide standards for digital wellness in gaming.
Our Mission
Using advanced AI and cognitive science, we make gambling safer, smarter, and fully compliant. We empower players with personalized insights while enabling operators to exceed regulatory expectations through transparent, data-driven technology that transforms legal obligation into shared commitment to player wellbeing.
What Sets Us Apart
Our platform is the first to unite behavioral analytics with cognitive neuroscience, creating dynamic and personalized baselines instead of relying on generic population thresholds. It integrates gamified micro-interventions to boost engagement and is designed specifically for the UK’s regulatory environment while maintaining scalability for global expansion.
About Us
Join the Waitlist
Be among the first to experience next-generation responsible gambling technology